IN THE HEART OF THE SWEDISH LAPLAND LIES ARJEPLOG, HOME TO BREATHTAKING SCANDINAVIAN SCENERY, AND THE EXHILIRATING JAGUAR LAND ROVER ICE ACADEMY.
Our experienced driving instructors are of the highest calibre and will help you master the exhilaration of driving on ice each step of the way. Their hard-won knowledge and experience has been used to develop our carefully-designed exercises, including the Drift Circle, the Figure of Eight, a range of handling tracks and the Off-Road Trail. Under their expert tuition you will develop all the skills you need for confident ice driving.
Frozen lakes as far as the eye can see. Snow‑covered pines, sparkling under the magical Aurora Borealis. Arctic tundra, barren and shatteringly beautiful. Quiet, with only the sound of nature, you feel like you are at the end of civilisation. Where better to stage the thrilling Jaguar Land Rover Ice Academy?
With enough excitement to satisfy even the most enthusiastic driver, there will also be time to unwind at the authentic Hotel Silverhatten. From warm welcome drinks to an amazing farewell dinner and everything in between, you will enjoy excellent hospitality throughout. Highlights include pre‑dinner drinks at the Iglootel, and an authentic Swedish dinner at a traditional rustic hunting lodge.
Be among the first to drive our latest performance derivatives in a unique environment. While you’re with us you’ll enjoy the sheer capability of the Range Rover Sport and the outright performance of the Jaguar F‑TYPE and the Jaguar F‑PACE. Our Ice Academy is set on a vast frozen lake with tracks specifically designed to allow you countless opportunities to experience the full potential of each vehicle.
Climb behind the wheel of the thrilling and powerful Range Rover Sport. Dramatic and agile with outstanding off-road capability, thanks to its full‑time intelligent 4WD systems. And where better to drive it, than on a frozen lake circuit near the Arctic Circle.
Get to grips with one of the most exciting sports cars we’ve ever created: the astonishingly powerful and utterly distinctive F‑TYPE. The use of aluminium contributes to near‑perfect centre of gravity and weight distribution for agility and performance, allowing for better balance during dynamic activities. Our RWD and AWD F-TYPE will allow you to use your driving skills with a variety of techniques in these unique and extreme conditions.
Inspired by the F‑TYPE, the new Jaguar F‑PACE is a luxury SUV with the DNA of a sports car. Test your skills with this powerful and agile brand‑new addition to the Jaguar family. With AWD and 380PS at your disposal, you’re guaranteed to have enviable stories to share with your friends.
Experience this impressive line-up of our classics in the most unique environment. Get behind the wheel of a Jaguar MKII, MKVII, XK150, XJ Coupe or XJ Saloon, a Land Rover Series I and Range Rover Classic, as you explore this remote region. Imagine mastering the winter weather while getting fully immersed in the local flavours. And once you’ve seen the sights, there’ll be time to test your skills in the newest members of the Jaguar Land Rover range.
Join the Jaguar Land Rover Ice Academy for an amazing long weekend, which includes a minimum of two full days of action-packed driving on our frozen lake. 3 nights; minimum 2 days driving.
Or, for a little more time behind the wheel, more tuition and a chance to experience the F-TYPE R AWD, there’s our three-day academy, Ice Drive+, which takes place during the week and includes an additional day of driving time. 4 nights; minimum 3 days driving.
If you’re a fan of vintage cars, choose the Classic option and spend a long weekend driving iconic vehicles from our Classic collection as well as our latest models. 3 nights; minimum 2 days driving.
Thrilling cars set against a breathtaking Arctic backdrop. Here are a few photos to give you a flavour of the unforgettable experiences you can expect. Picture yourself here, and don’t forget your camera.
An amazing experience that will stay with you for a lifetime. You, a group of new friends, stunning cars, extreme driving, and ice. Lots of ice. And snow. Memories are made of this.
Picture yourself behind the wheel of vehicles you’ve loved for a lifetime. Classic Jaguars. Iconic Land Rovers. All in a magical landscape on the edge of the Arctic Circle.
Deep in the heart of Swedish Lapland you’ll experience traditional Scandinavian hospitality and delicious local cuisine, like reindeer steaks with lingonberry sauce served under the dancing lights of the Aurora Borealis.
Imagine yourself right here, behind the wheel of one of the most beautiful vehicles ever built. The roar of the engine building as you let the rear end drift out into another perfectly controlled power slide.
From the blistering new Jaguar F-TYPE to the classic Land Rover Series I, you’ll have a chance to drive the most amazing selection of vehicles, through some of the most stunning scenery in the world.